Desert Rose blog over Narzuta

NARZUTA - FAIR & TRACEABLE LINEN BLANKETS

Vegetable, biodegradable substances that nature gives us, make a true come back in our interior! But here too, the following applies: provided they have been produced and processed responsibly. Good information and research are indispensable. Fairly produced, natural materials and responsible production deserve our full attention. Ultimately, ecologically responsible consumption determines which way we will go in the future: buying less and better.

Linen

Linen is a durable fabric with the rare quality that it becomes more beautiful the more it is used. An ideal basis that survives any passing trend for tens of thousands of years. With linen you immediately add more warmth and a casual atmosphere to your interior, preferably even uncoated. Above all, linen is one of the most environmentally friendly fabrics, only rainwater and linseed are necessary to create a product that will last for generations. It is completely biodegradable and produces no waste, as every part of the plant is used in different forms, from food to insulation to paper making (think dollar bills, for example).

For example, I recently spoke with Alicja Cwikla, owner and founder of Narzuta. Full of passion and enthusiasm, she tells me her story and the story of her company Narzuta, an online shop with linen home blankets.

After a busy career as a TV producer, Alicja took the plunge in early 2019 to quit her hectic job to bring sustainable linen home blankets to the Dutch market. Most important starting point: a fair and traceable product for nature and people. The range currently consists (for the time being) of 3 collections in various sizes of linen blankets. But Narzuta's ambitions don't stop here! For example, Alicja is currently testing her bed linen to add to her range soon.

My mission is to create a platform with Narzuta where every honest product can be traced, from lamps, bedding, candles to baskets.

During her research into the production process of linen blankets, she was amazed at how many people are involved in the production of a linen blanket. She has spoken with many people and professionals and gradually came across remarkable facts. For example, the vast majority of the flax is exported to China for cheaper final production and then sold in Europe again. This ultimately resulted in only one remaining weaving mill in Europe. Quite simply a doom scenario for the linen craft. Ultimately, you have no idea under what conditions the linen products from China were produced or which chemicals, if any, were added. Always look at the label before you buy a blanket. Not to mention the unnecessary logistics flows. Alicja thought: this can and must be different!

Narzuta's production process is as follows:

· The flax used to make linen grows in the Netherlands, Belgium and France

· The yarn is made in Poland

· The fabrics are woven in Lithuania

Alicja is very involved in the production process, from the flax plantation in the Netherlands to the weaving mill in Lithuania to the final design. She has seen everything with her own eyes and enthusiastically shares her story and her findings on her Instagram. Here you get a unique look behind the scenes and she takes you through her creations. Images and information that you usually do not see or hear when buying a plaid. Her attention to detail doesn't stop here. The purchase of a blanket is made all the more special by beautifully packaging it (this is also made from recycled material). Each sold blanket is wrapped with great care by Alicja herself, a special gift for yourself or someone else!

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